How Bot Mitigation can speed up your website!

Website speed and page load time are an important factor when it comes to search engine rankings. Google has indicated site speed is one of the signals used by its algorithm to rank pages.

A slow website is bad not only for the end-user experience but also for search engine optimization (SEO). Pages with a longer load time tend to have higher bounce rates and lower average time on page. That translates to fewer page views and less ad revenue or customer conversions.

You are not just losing conversions from visitors with slow load time on your website, but that loss is magnified as word of mouth spreads. The result — loss of potential sales just because of a few seconds of difference. A mere 1 second delay can result in a 7% reduction in conversions.

If you are after mobile traffic, site speed becomes even more critical!

Every website in today’s age is visited more by bots than by genuine visitors. Roughly 50% of all web traffic is bots, made up of good bots (Search Engine Bots, Payment Systems, ect) and bad bots (Scrapers, Account Takeover ect). At Variti we have seen 60–80% of e-commerce website’s traffic coming from online bots. Most of this traffic is unwanted and creates a high load on the servers. This automated web traffic slows down response times from the server for genuine users and increases costs to the company.

There are various ways to optimize website load time such as building a faster-executing code, implementing caching, using a CDN, ect. Bot mitigation can help not only speed up your website speed, it also reduces the amount of (unwanted) traffic you receive lowering your costs elsewhere.

The unwanted bot traffic, which has grown dramatically over the last few years, has become a significant factor in a website’s load time. The traditional way to counter this is to increase server capacity and keep on adding machines, which is an expensive solution that does not really combat the problem. The better way is to deploy a real-time bot detection and mitigation solution. This not only improves the website speed but also protects against all automated attacks.

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