I Created a Brand Board for My Writing Business

I’m in love with it.

Before I show you my brand board, let’s talk a minute about what exactly branding means for writers.

Here’s how I look at it.

Your brand is the way that your reader recognizes you when they see you. Humans are creatures of habit. Even without really thinking about it, we know what we’re looking for. It’s not something unique and completely original. At least not on the surface.

What we want is something ​recognizable.

Once we recognize something we want, ​then​ we want it to be innovative and amazing.

That means that a big part of branding is researching what the other people your niche is already in front of (because remember, niches are people!) and figuring out what your brand should look like to be recognizable to those folks.

You can watch on Youtube here.

Look how pretty, though! Adrienne put the brandboard together, but I picked the colors and the photos for the moodboard and the fonts. It was so fun!

And I was able to use it to create a mock-up business card in maybe 10 minutes.

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