Management Fix

Customer interviews are conversations with customers designed to elicit information. (1)

Customer interviews are a standard mechanism for gathering the voice of the customer. (2) They don’t have to be formal, or scary, or even very long. They’re just an opportunity for you to get a glimpse into how your customers interact with your product/service and brand every day. (3)

These interviews will help you understand:
- What are the customer’s business issues (if applicable)?
- What is the customer’s problem/need?
- How will the product solve the customer’s problem or customer need?
- What are the specific customer needs that must be satisfied to address the customer’s problem?
- What are the priorities of these needs?
- What’s most important to the customer in making a buying decision?
- What are the strengths and weaknesses of our product(s) vs. the competition? (2)

Customer interviews can be the catalyst for making wiser decisions for your business. You can use them to solve a specific problem, get a better idea of who your customer base is, or gauge interest in a new product. (3)

The use of this tool came with benefits:
- You can assess customer demand.
- You highlight customer pain points.
- They help you understand customer needs.
- You get inspiration for product development.
- You’ll empathize with your customers.
- You can identify new target audiences.
- They help you learn your customers’ vocabulary.
- They develop trust with your customers.
- Customer feedback helps you make successful business decisions.

Customer interviews provide valuable insight into customer problems and how successful your business is at solving them. (4)

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