Naturalia Scan App

First week at Ironhack was about working in group. My group and I were asked to design a project for a brand of groceries that we had to choose. We chose to work with Naturalia.

First of all, we decided to work on clichés about the brand. We identified common biases about the brand and organic food in general.

- When you eat organic food, you mainly eat seeds.

- Naturalia is a very expensive brand.

- Those of us who had tried to shop there didn’t see it as a modern brand because of their website and also because they didn’t provide trendy services such as click & collect.

To get started, we asked for users opinions because, once again, you are not your user. Our survey showed that young women between 18 and 32 are usually concerned about their health and try to pay attention to the type of food they shop : where it comes from, what type of ingredients it is made of, how it is made. Nevertheless, they rarely go to organic shops. Through interviews, we tried to ask those women why they don’t go there.

After 6 hours of interviews, we discovered that they don’t feel comfortable in organic shops. They don’t feel that they belong there, and most of all, they don’t understand organic products and what to do with them. It would take them time to go through this transition, and they don’t want to waste this time.

How might we make Naturalia’s products more understandable for consumers so they feel more welcome in Naturalia shops ?

I live on my own and when I buy lots of things, it’s hard for me to carry everything home. Last time, I went shopping in Monoprix and the store now allows its clients to buy things in store, to go home without carrying them and to be delivered within an hour if the store is less than 1km from clients’ houses. This service is a life-saver for me and I thought that through my app, Naturalia should provide the same service.

Since our target was pretty young, I decided to go with something tech : A scan feature that would allow our user to scan product, to purchase them and most of all, to see several different recipes that can be done with this ingredient.

The app should also and mainly provide recipes that can be done with ingredients you see in organic shops and don’t know how to use them. When you scan an article, you should be able to buy it through the app, add it to a list or see how to cook it.

The clients can thus go to the stores, scan products, see how they can use them thanks to recipes, buy everything online, and be delivered the same way Monoprix does.

The UI part of the Naturalia project wasn’t in group anymore. But my group and I had discussed insipirations, colors, fonts. And this is what I came up with.

Here’s a quick look to my project.

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